Work

How UNIQLO evolves its value proposition and brand image: imitation, trial and error and innovation

Year: 2014

Type: article

Source: Strategic Direction

DOI: 10.1108/sd-04-2014-0058

Authors: Pei-Yuh Huang, Shigeru Kobayashi, Kazuhito Isomura

Institutions: Fu Jen Catholic University, Chuo University

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2056480033

FWCI: 1.686

Cites: 2

Cited by: 5

Related to: 10