Work

A User's Guide to Conjoint Measurement in Marketing

Year: 1978

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000004969

Author: Ian Fenwick

Language: English

Topic: Economic and Environmental Valuation

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2061581995

FWCI: 6.637

Cites: 8

Cited by: 32

Related to: 10