El nacimiento del “Emplazamiento de Producto” en el contexto de la I Guerra Mundial: Hollywood y el período 1913-1920 como marcos de referencia
Year: 2013
Type: article
Abstract: Both the First and the Second World War meant the beginning of most of the technologies, concepts and formats that have to do with contemporary communication, especially with regard to propaganda and commercial communication. This research proposes the period of World War I as the most significant framework in establishing the model and concept of the technique named “product placement”, as applied to film production and circumscribed, especially, to Hollywood movies. To do this, we determine a concept based on the different authors who have addressed the issue, we present various historical currents regarding its origin, and –finally- try to decide in what period begins to realize most of the defining features of the technique.
Source: Historia y Comunicación Social
Institutions: Universidad de Málaga, Universidad Villanueva
Language: Spanish
Topic: Cinema and Media Studies
Subfield: Visual Arts and Performing Arts
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2066504331