Work

Marketing, Realism, and Reality: A Plea for Putting More ‘‘Ideology’’ into Historical Research in Marketing

Year: 2010

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/0276146710386961

Author: Stefan Schwarzkopf

Institution: Copenhagen Business School

Language: English

Topic: Business Strategies and Management Research

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2068295083

FWCI: 1.233

Cites: 7

Cited by: 12

Related to: 10