Work

Efficient online ad serving in a display advertising exchange

Year: 2011

Type: conference-paper

Source: ACM International Conference on Web Search and Data Mining (WSDM)

DOI: 10.1145/1935826.1935879

Authors: Kevin Lang, Joaquin Delgado, Dongming Jiang, Bhaskar Ghosh, Shirshanka Das, Amita Gajewar, Swaroop Jagadish, Arathi Seshan, Chavdar Botev, Michael Bindeberger-Ortega, Sunil Nagaraj, Raymie Stata

Institutions: Yahoo (United States), LinkedIn (United States), Google (United States)

Language: English

Topic: Complexity and Algorithms in Graphs

Subfield: Computational Theory and Mathematics

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W2085799080

FWCI: 2.198

Cites: 23

Cited by: 11

Related to: 10