Optimal media planning for multi-products in segmented market
Work
Year: 2010
Type: article
Authors P. C. Jha, Remica Aggarwal, Anshu Gupta
Institution University of Delhi
Cites: 20
Cited by: 24
Related to: 10
FWCI: 0.464
Citation percentile (by year/subfield): 92.15
Subfield: Management Information Systems
Domain: Social Sciences
Sustainable Development Goal Responsible consumption and production
Open Access status: closed