Year: 2003
Type: article
Study design: Observational Study
Abstract: The problem of trust came with the development of B2C E-Business and has become a bottleneck. This paper studied crucial influential factors for E-trust on B2C E-Business through a survey and analyzed the difference between E-trust influential factors for different levels of consumers in China. The result and conclusion are expected to provide suggestions to B2C websites, to help improve consumers ’ trust and to drive the development of B2C E-Business. Key words
Authors: Danyi Hong, Shao Ling-ling
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2098103279