Work

Marketing performance measurement: evolution of research and practice

Year: 2001

Type: article

Source: International Journal of Business Performance Management

DOI: 10.1504/ijbpm.2001.000101

Authors: Bruce H. Clark, Tim Ambler

Language: English

Topic: Accounting and Organizational Management

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2104575769

FWCI: 2.097

Cites:

Cited by: 80

Related to: 10