The Relationships Among Student Learning Styles, Course Delivery Method, and Course Outcomes: A Quasi-Experiement Investigating the Case Method of Course Delivery
Year: 2014
Type: article
Abstract: This study seeks to determine the impact of the case method of course delivery on the marketing education outcomes of experience with the marketing major and attitude toward the major.The study relies on a field, quasi-experiment consisting of undergraduate students from a large Midwestern university.Students participating in the study were enrolled in one of four courses, two of which rely on case method pedagogy as its primary means of delivering the content.In addition, student learning styles and the potential for those styles to interact with case method pedagogy to impact the outcome variables were examined.Results indicate that case method pedagogy is significantly related to experience with the marketing major and attitude toward the major.In fact, case analysis is one of only two teaching methods studied to significantly affect the former and the only one to significantly affect the latter dependent variable.However, case method pedagogy did not interact with student learning styles to impact the two outcome variables.These results provide preliminary evidence as to the efficacy of a common business school pedagogy, the case method, and they provide initial evidence of a research program that should continue with follow-up investigation. Key Words -marketing majors, learning styles
Authors: Daniel J. Goebel, Michael Humphreys
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Quality education
Open Access status: green
OpenAlex ID: W2107946357