Work

In search of marketing excellence in libraries: The IFLA International Marketing Award

Year: 2010

Type: article

Source: IFLA Journal

DOI: 10.1177/0340035210369882

Authors: Dinesh K. Gupta, Christie Koontz, Daisy McAdam

Institutions: Vardhaman Mahaveer Open University, Florida State University, University of Geneva

Language: English

Topic: Web and Library Services

Subfield: Library and Information Sciences

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2109934799

FWCI: 1.283

Cites:

Cited by: 4

Related to: 10