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The Evolution of Competitive Intelligence

Year: 2012
Type: article
Abstract: DESIGNING A PROCESS FOR ACTIONThe purpose of a competitive intelligence (CI) program is to develop action-oriented implications for managers. This is an overview of the evolution of competitive intelligence and of the fundamental concepts of CI, including the intelligence production process. Effective CI is critical in helping the proposal management professional create competitive responses to RFPs and commercial opportunities. Clique AquiFonte: Association of Proposal Management Profissional (APMP) . Proposal Management, p. 37-52
Language: Portuguese
Open Access status: diamond
OpenAlex ID: W2128317358
FWCI: 29.52
Cites: 42
Cited by: 102
Related to: 10