The Evolution of Competitive Intelligence
Year: 2012
Type: article
Abstract: DESIGNING A PROCESS FOR ACTIONThe purpose of a competitive intelligence (CI) program is to develop action-oriented implications for managers. This is an overview of the evolution of competitive intelligence and of the fundamental concepts of CI, including the intelligence production process. Effective CI is critical in helping the proposal management professional create competitive responses to RFPs and commercial opportunities. Clique AquiFonte: Association of Proposal Management Profissional (APMP) . Proposal Management, p. 37-52
DOI: 10.24883/ric.v2i2.45
Author: John E. Prescott
Language: Portuguese
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2128317358
