Work

Netnography: Doing Ethnographic Research Online

Year: 2010

Type: book-review

Source: International Journal of Advertising

DOI: 10.2501/s026504871020118x

Author: Stephanie O’Donohoe

Institution: University of Edinburgh

Language: English

Topic: Focus Groups and Qualitative Methods

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2134178647

Cites:

Cited by: 1,988

Related to: 10