Work

Modeling click and relevance relationship for sponsored search

Year: 2013

Type: conference-paper

Source: International World Wide Web Conference (WWW)

DOI: 10.1145/2487788.2487844

Authors: Wei Vivian Zhang, Ye Chen, Mitali Gupta, Swaraj Sett, Tak W. Yan

Institution: Microsoft (United States)

Language: English

Topic: Information Retrieval and Search Behavior

Subfield: Information Systems

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W2136280112

FWCI: 0.67

Cites: 6

Cited by: 4

Related to: 10