Work

Innovation, Corporate Strategy, and Cul tural Context: What Is the Mission for International Business Communication?

Year: 2000

Type: article

Abstract: A global economy requires business organizations to cultivate their internationalholdings by respecting the national differences of their host countries and coordinating efforts for rapid innovation. In this essay we first review relevant literaturein the areas of communication and innovation and explore how efforts towardinnovative practices are directly related to globalism and business strategy. Wethen focus on issues associated with national culture, corporate culture, and professional culture that are relevant to strategies for researching business communication in global contexts. Finally, we suggest directions for future work.

Source: Journal of Business Communication

DOI: 10.1177/002194360003700305

Authors: J. Ulijn, D. O'Hair, M. Weggeman, G. Ledlow, H. T. Hall

Institutions: Eindhoven University of Technology, University of Oklahoma, Central Michigan University

Language: English

Topic: Language, Communication, and Linguistic Studies

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

Funders: Universiteit Gent, Technische Universität Darmstadt

OpenAlex ID: W2136782003

FWCI: 18.8

Cites: 78

Cited by: 65

Related to: 10