Thomas J. Johnson & David D. Perlmutter: New Media, Campaigning and the 2008 Facebook Election. New York: Routledge. 2011.
Year: 2011
Type: article
Abstract: The social media revolution has created a media world so different from the one we knew before that much of the media research done prior to 2005 is of historical value at best.Social media have changed how we keep friends and family updated; receive news, entertainment, and opinions; do politics; and are persuaded to consume.The rapid changes in media consumption have created a desperate need for research and theories that can explain the use and impact of Web 2.0 media platforms.Facebook has only existed as a public medium for approximately five years, 1 but the company claims to host close to one billion accounts. 2Ever since Barak Obama and his team proved the value of social media during the 2008 presidential election campaign in the USA, political movements around the world have successfully used social media to communicate with peers and other stakeholders.This anthology contains reprints of five articles concerning the use of online socialinteractive media (OSIM) in connection with the 2008 presidential election, written by scholars from nine American universities and first printed in Mass Communication and Society November/December 2010.Adopted in the anthology from A. Bruns (2008, p. 3), 3 the term OSIM refers to media in which "boundaries between producers and consumers are eliminated so that the users create content for each other in communities that rely on user collaboration and an ethic of openly sharing user creations".OSIMs include not only social networking sites such as Facebook and LinkedIn but also micro-blogs such as Twitter,
Author: Kirsten Mogensen
Institution: Roskilde University
Language: English
Topic: Social Media and Politics
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2139609515