Work

The Community Readiness Model: A Complementary Approach to Social Marketing

Year: 2003

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593103042006

Authors: Kathleen J. Kelly, Ruth W. Edwards, Maria Leonora G. Comello, Barbara A. Plested, Pamela Jumper Thurman, Michael D. Slater

Institution: Colorado State University

Language: English

Topic: Community Health and Development

Subfield: Public Health, Environmental and Occupational Health

Field: Medicine

Domain: Health Sciences

Open Access status: closed

Funder: National Institute on Drug Abuse

OpenAlex ID: W2153805157

FWCI: 1.494

Cites: 23

Cited by: 62

Related to: 10