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Vertical and Horizontal Coordination in the Agro-biotechnology Industry: Evidence and Implications

Year: 1997

Type: article

Abstract: Agro-biotechnology is evolving from a pre-commerical phase dominated by basic research science to a commercial phase oriented around marketing products. In pursuing innovation rents in the commercial phase, firms are reorienting their strategies around complementary marketing and distribution assets. This is impacting vertical and horizontal industry structure. Conversely, industry structure is also impacting firm strategies. Horizontal alliances and consolidation continue from the pre-commercial phase into the commercial phase, while vertical coordination and integration strategies are accelerating rapidly. Interplay between firm strategy and industry structure is too complex for firms to anticipate early in the pre-commercial phase for long-term strategy formulation.

Source: Journal of Agricultural and Applied Economics

DOI: 10.1017/s1074070800029187

Authors: Nicholas Kalaitzandonakes, Bruce Bjornson

Institution: University of Missouri

Language: English

Topic: Genetically Modified Organisms Research

Subfield: Plant Science

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDGs: Zero hunger, Industry, innovation and infrastructure

Open Access status: bronze

OpenAlex ID: W2154095586