Year: 2007
Type: article
Abstract: IntroductionTourism is an industry for people who are looking for something different and they want to be treated as valuable customers (Jung, 1993).Hughes (2000) indicates that holidays provide a strong fantasy element: there is often a hope that something exciting or romantic will happen while on holiday.Since taking a holiday is likely to be one of the largest single expenditures in a year and one of the greatest sources of satisfaction and fulfillment, it is important for service providers to understand travelers' desires and their psychological and sociological needs in order to accomplish their dreams.Travel motivation reflects one's needs and wants and can be viewed as a critical variable in relation to purchase decision and the outcome of satisfaction.Mill & Alastair (1998) consider that tourists undertaking pleasure travel perceive travel as a satisfier of their needs and wants.Motivation emerges when an individual wants to satisfy a need.
Author: Jui Chi Chang
Institution: Providence University
Language: English
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2158396239