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A Talent Based Approach to Learning and Teaching in Marketing Undergraduate and Graduate Programs

Year: 2014

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-10951-0_113

Author: Paul S. Busch

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: bronze

OpenAlex ID: W2265079327

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