Year: 2008
Type: article
Abstract: A marketing club is a group of people who usually meet once or twice a month with the common goal of increasing their knowledge of marketing and other risk management concepts. This publication offers suggestions for starting successful marketing clubs.
Authors: J. H. Smith, Mark L. Waller, Carl C. Anderson, Mark Welch
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2301922142