Work

Four Subtle Sins in Marketing Research

Year: 1975

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297503900103

Authors: John A. Martilla, Davis W. Carvey

Institution: Pacific Lutheran University

Language: English

Topic: Business Strategies and Management Research

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2332813844

FWCI: 4.099

Cites: 3

Cited by: 34

Related to: 10