Work

Brand Management at a Local Scale: A Case of ‘Ghost Awareness’

Year: 2016

Type: article

Source: Corporate Reputation Review

DOI: 10.1057/crr.2016.7

Authors: Teresa Ruão, Sandra Marinho, Sara Balonas, Ana Duarte Melo, Ana Isabel Lopes

Institution: University of Minho

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2344189232

FWCI: 0.606

Cites: 58

Cited by: 3

Related to: 10