Work

What characterises the culture of a market-oriented organisation applying a customer-intimacy philosophy?

Year: 2008

Type: article

Source: Journal of Database Marketing & Customer Strategy Management

DOI: 10.1057/dbm.2008.14

Author: Aihie Osarenkhoe

Institution: University of Gävle

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2396259131

FWCI: 4.566

Cites: 232

Cited by: 19

Related to: 10