Work

Factors Influencing the Intention to Use Location-Based Mobile Advertising among Micro-Enterprises in Kenya

Year: 2016

Type: article

Study design: Observational Study

Authors: Moses Thiga, Joseph K. Siror, Jason Githeko, Kageni Njagi

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2472868024

FWCI:

Cites: 32

Cited by:

Related to: 10