Year: 2016
Type: conference-paper
Abstract: Wine is a key element in the development and promotion of tourism. The purpose of this paper is to investigate, from the perspective of the growers, how a specific area - Aeolian Islands - is organized in order to develop wine tourism. The methodology employed for this study consisted of a combination of surveys, interviews and field observations with the suppliers. Results indicate that the implementation of wine tourism will be a significant challenge as the respondents report a lack of marketing and tourism management skill and knowledge. Most are small sized enterprises which means they have little man power available to devote to developing wine tourism; and there is a low level of reported cooperation amongst stakeholders.
Authors: Agata Nicolosi, Lorenzo Cortese, Francesco Saverio Nesci, Donatella Privitera
Institutions: University of Reggio Calabria, University of Catania
Language: English
Topic: Wine Industry and Tourism
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2480979370