Work

Applying the Corporate Identity in Mega Universities’ Web Sites

Year: 2011

Type: book-chapter

Source: Advances in educational marketing, administration, and leadership book series

Parent work: Marketing Online Education Programs: Frameworks for Promotion and Communication

DOI: 10.4018/978-1-60960-074-7.ch016

Author: Mesude Canan Ozturk

Institution: Anadolu University

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2483442001

FWCI: 1.944

Cites: 20

Cited by: 3

Related to: 8