Work

The dynamics of technological readiness in marketing units: Why cross-cultural examination is necessary

Year: 2009

Type: book-chapter

Source: Advances in international marketing

DOI: 10.1108/s1474-7979(2009)0000020016

Authors: R. Glenn Richey, Daniel G. Bachrach, Michael G. Harvey, Hui Wang

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2489313633

FWCI:

Cites: 142

Cited by: 1

Related to: 10