Work

Modeling intra-seasonal heterogeneity in hourly advertising-response models: Do forecasts improve?

Year: 2016

Type: article

Source: International Journal of Forecasting

DOI: 10.1016/j.ijforecast.2016.06.005

Authors: Meltem Kiygi-Calli, Marcel Weverbergh, Philip Hans Franses

Institutions: Okan University, University of Antwerp, Erasmus University Rotterdam

Language: English

Topic: Forecasting Techniques and Applications

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

Funder: Fonds Wetenschappelijk Onderzoek

OpenAlex ID: W2537814333

FWCI: 0.28

Cites: 22

Cited by: 4

Related to: 10