Análisis comparativo del comportamiento kinésico del presidente del Gobierno, José Luis Rodríguez Zapatero, en función de la temática discursiva (curso político 2006-2007)
Year: 2012
Type: article
Abstract: Nonverbal communication is a discipline which recently has acquired a strategic importance in the political leaders’ actions. This occurs especially when facing the television cameras, a medium which power of persuasion on potential voters is undoubtedly important. The political leader knows that, in order to change the audience’s mind, he must display a pristine discourse technique based on an adequate staging in which non-verbal language (especially gestures) will be crucial in achieving success and communication effectiveness. This research paper analyzes kinesic behaviour in the Prime Minister, José Luis Rodríguez Zapatero, during the 2006-2007 political season by setting a comparison regarding the theme of his speech. To do so, a personal working method has been used. This method relies on emptying the contents of this character's appearances in the news of the second edition of the newscast on Spanish National TV (TVE).
Author: María Hernández Herrarte
Institution: Universidad Europea Miguel de Cervantes
Language: Spanish
Subfield: Linguistics and Language
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W25420936