Work

Physician perceived value as a mediating variable between marketing mix strategy and physician satisfaction

Year: 2016

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-09-2015-0142

Authors: Mohsen Ali Murshid, Zurina Mohaidin, Goh Yen Nee, Yudi Fernando

Institution: Universiti Sains Malaysia

Language: English

Topic: Pharmaceutical industry and healthcare

Subfield: Issues, ethics and legal aspects

Field: Nursing

Domain: Health Sciences

Open Access status: closed

OpenAlex ID: W2544539655

FWCI: 2.16

Cites: 70

Cited by: 13

Related to: 10