Work

Emergent Heterogeneity in Keyword Valuation in Sponsored Search Markets: A Closer-to-Practice Perspective

Year: 2016

Type: article

Source: Computational Economics

DOI: 10.1007/s10614-016-9637-5

Authors: Agam Gupta, Biswatosh Saha, Uttam K. Sarkar

Institutions: Indian Institute of Management Tiruchirappalli, Indian Institute of Management Calcutta

Language: English

Topic: Auction Theory and Applications

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2550172067

FWCI: 0.624

Cites: 26

Cited by: 2

Related to: 10