Work

Segmentasi Pasar Wisatawan Mancanegara Di Dki Jakarta

Year: 2016

Type: article

Abstract: Indonesia tourism potential is high enough. Jakarta is one of the destinations that have considerable tourism potential in Indonesia. Jakarta tourism development requires a serious governance. The successful development of Jakarta into an international tourist resort depends on the seriousness of the government to maximize the management of tourism in the city of Jakarta. This study aims to describe descriptively, the foreign tourist market segmentation in Jakarta based on length of stay, the amount of expenditure and the type of accommodation (hotel). Qualitative methods using secondary data related to length of stay, the amount of expenditure and the type of accommodation (hotel) used for foreign tourists visiting Jakarta. Expected results of the study could be the rationale in establishing the Jakarta tourism more broadly.

Source: JABE (Journal of Applied Business and Economic)

Author: Rina Ayu Vildayanti

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2575577540

FWCI:

Cites:

Cited by: 3

Related to: 10