Work

Effects of Matching and Mismatching Messages on Purchase Avoidance Behavior following Major Disasters

Year: 2017

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20992

Authors: Daisuke Kudo, Kazuhisa Nagaya

Institution: Doshisha University

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2588002002

FWCI: 0.592

Cites: 25

Cited by: 8

Related to: 10