Work

Conducting field-based, discovery-oriented research: lessons from our market orientation research experience

Year: 2017

Type: article

Source: AMS Review

DOI: 10.1007/s13162-017-0088-5

Authors: Bernard J. Jaworski, Ajay K. Kohli

Institutions: Claremont Graduate University, Georgia Institute of Technology

Language: English

Topic: Business Strategies and Management Research

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2602104136

FWCI: 16.27

Cites: 13

Cited by: 89

Related to: 10