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Antique Shops’ Marketing Strategies in Rural Tourism Destinations: A Comparative Exploratory Study in the U.S. and Canada

Year: 2016

Type: article

Abstract: With the need to increase tourism demand by focusing on alternative forms of tourism, rural tourism has gained significant attention in recent years, providing rural development with new tourism opportunities and policies in accordance with demand.This study presents a marketing view of a specific area of rural tourism, marketing mix strategies utilized by antique stores, as means of promoting tourism, and offers insight into differences in marketing strategies in a comparison format of antique stores, operating in the rural touristic regions of the northern sections of the state of New York, United States and the southern regions of the Quebec province of Canada.

Source: Journal of Tourism and Hospitality Management

DOI: 10.15640/jthm.v4n2a3

Authors: Lise Heroux, Mark Gultek

Institutions: State University of New York, SUNY Plattsburgh

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2612374860

FWCI:

Cites: 5

Cited by: 2

Related to: 10