Strategic approach to tourism destination management
Year: 2016
Type: article
Abstract: Journal title: "Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie" ISSN 1506-2635. Abstract: Managing tourism in a sustainable manner requires a strategic approach and frame thinking, being particularly emphasized at a tourism destination level alluding to collaboration of many and various stakeholders, thus trying to establish and retain a competitive edge. In order to achieve this, tourism destinations have a need for a destination management that is to manage organizations and stakeholders’ interests through strategic and operational approach. The aim of this paper is to provide theoretical understanding of strategic tourism destination management and of the Balanced Scorecard, based on the preliminary research of towns and municipalities within the administrative borders of the Karlovac County. Key words: tourism destination, tourism destination management, sustainability, strategy
Authors: Halmi, Lahorka, Severović, Kornelija
Institution: Karlovac University of Applied Sciences
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2625756823