An Evaluation of Mobile Instant Messaging Applications’ Preferences: Case of Kurdistan Region of Iraq
Year: 2017
Type: article
Study design: Observational Study
Abstract: This study aims to understand the satisfaction parameters of the mobile instant messaging application users in Kurdistan Region of Iraq. To do that, MIMQual survey of Demir and Aydinli (2016) have been conducted as survey questionnaire to the users in the region. Initially exploratory factor analysis and reliability analysis have been proposed to validate the questionnaire in the region. Secondly, regression analysis has been proposed to test the impact of each dimension on the user satisfaction. After that, again regression model have been proposed to understand the determinants of the willingness to pay for an application. Due to this model have been proposed in Turkey first, it has been learned in this study that there are some similarities and some differentiations of Kurdistan Region regarding to Turkey. More details about the research have been evaluated and concluded in the paper.
Author: Chnar Abdullah Rashid
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2699360528