The public perception of the print and electronic newspapers and magazines editions: Case of Serbia
Year: 2017
Type: article
Study design: Observational Study
Abstract: Complex research in the field of print and electronic media and relations preference towards them has been non-existent in Serbia, so the paper aims to provide initial guidance in this regard. An instrument (questionnaire) was formulated for the purposes of this study and used for measuring respondents' assessment of strengths and weaknesses of the print or electronic media. The research was conducted at the national level in Serbia, with a large number of respondents (432), using a number of different variables on the Likert scale. Respondents evaluated a total of ten items pertaining to different aspects of the advantages and disadvantages of print and electronic editions. The results can be of great importance to the media and other participants in the advertising industry-advertising agencies and advertisers. The scientific contribution of this paper is shown in the initial data the researchers gained in the fields of the media, marketing and advertising, regarding the perception of the print and electronic newspapers and magazines editions in Serbia.
Source: Marketing
Institutions: Metropolitan University, Institute of Economic Sciences
Language: English
Topic: Journalism and Media Studies
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2777445207