Year: 2018
Type: article
Abstract: The new digital economy, as an economic activity resulting from billions of online connections between people, businesses, data, devices and processes, has created extraordinary possibilities for individuals, companies and countries to improve their competitiveness strategies owing to new technologies. This paper presents the digital globalization challenges faced by the companies. It has developed the proposition that companies must adjust/change their business models by empowering their digital assets and reclassifying the items entered on the digital liabilities side. The paper also includes an analysis of Serbia's innovation ecosystem and its preparedness for digital strategy implementation. Under the assumption of more significant government investments in digital infrastructure, support for the necessary legal framework and development of entrepreneurial and digital competencies, the paper presents measures for improving the digital agenda for Serbia on the road toward its social and economic recovery.
Source: Ekonomika preduzeca
Authors: Goran Pitić, Nebojša Savić, Srđan Verbić
Institution: Metropolitan University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
Awards: G4899478796, G7408729972
OpenAlex ID: W2800310074