The Road to Crowdfunding Success: A Review of the Extant Literature
Year: 2018
Type: book
Abstract: The literature on crowdfunding, the practice of collecting money (fundraising) from a “crowd” of Internet users, has devoted the bulk of its attention to identifying the determinants of success of crowdfunding campaigns. Thanks to the support of the crowd, crowdfunding helps people to enact their projects and entrepreneurial ideas, being particularly important for those who have typically encountered problems accessing traditional sources of finance. Nevertheless, the benefits of crowdfunding are not just limited to raising money. In this chapter, we review the literature on this research and we highlight the main empirical results that have emerged on the topic. We describe the elements and characteristics of crowdfunding campaigns and we discuss how they relate to crowdfunding success. We show that the debate is still in its infancy with several areas in need of further investigation. In the conclusion, we call readers’ attention to some existing gaps.
Source: Oxford University Press eBooks
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2804810486