Work

McHealth oder High-End-Hospital — Die Relevanz von Marken

Year: 2010

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-540-89092-8_7

Authors: Mike Papenhoff, Clemens Platzköster

Language: German

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W28819782

FWCI: 1.755

Cites:

Cited by: 1

Related to: 10