Work

Impact of customer orientation on word-of-mouth and cross-buying

Year: 2018

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-01-2018-0030

Authors: Kaushik Mukerjee, Ateeque Shaikh

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2890583091

FWCI: 4.964

Cites: 69

Cited by: 23

Related to: 10