Work

The Relationship between Employer Branding and Social Networks: Analysis from the Perspective of Young Graduates

Year: 2018

Type: article

Abstract: The aim of this paper was to study the relationship between graduates who are seeking employment and social networks. Authors focus on the relationship between employer branding, recruitment and social networks. Only few articles were interested in job seekers, with the majority focusing on the subject from a business perspective. Focus groups have been conducted. It has been discovered that graduates use social networks to look for job opportunities, but they rather apply through corporate websites. Candidates use social networks to be prepared for a recruitment process while companies using social networks are considered more attractive from a candidate’s perspective.

Source: Journal of Marketing Development and Competitiveness

DOI: 10.33423/jmdc.v12i2.1255

Authors: Valentina Pirić, Pauline Masmontet, Maja Martinović

Institution: Zagreb School of Economics and Management

Language: English

Topic: Employer Branding and e-HRM

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: bronze

OpenAlex ID: W2890748865

FWCI:

Cites:

Cited by: 2

Related to: 10