Semenggoh Wildlife Centre, Sarawak: Tourists' Perceptions towards Its Rural Destination Competitiveness
Year: 2018
Type: article
Study design: Observational Study
Abstract: Purpose: The aim of this paper is to examine and discuss the relationship between relevant influencing factors in tourism destination competitiveness.Design/methodology/approach: A competitive model is proposed to evaluate these important factors that link to destination competitiveness.The factors to be discussed in this study include natural resources, cultural, tourism infrastructure, range of activities, entertainment, special events, lodging, accessibility, and local communities.Data was gathered using technique of convenience sampling with a total of 100 questionnaires from Semenggoh Wildlife Centre.SmartPLS 3.0 is applied to analyse the collected data on path modelling and bootstrapping.Findings: Interestingly, tourism infrastructure, entertainment and local communities have significant influence on destination competitiveness. Research limitations/implications:The findings of this study are believed to benefit tourism authorities in their decision making on the right tourism development paradigms in each of the rural tourism area.Findings implications, study limitations and future research directions are further discussed.Practical implications: It was suggested that understanding destination competitiveness through various important factors is important because it provides tourism stakeholders with the knowledge related to the development and operation of their rural tourism destination and motivates them to Global Business and Management Research:
Language: English
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2900366197