Work

La incorporación de la microsegmentación en los planes de marketing y expansión de las franquicias

Year: 1999

Type: article

Source: Investigación y marketing

Authors: María Jesús Fuentes Lozano, Antonio Tena Blázquez

Language: Spanish

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2902157486

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Related to: 10