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Analisis Pola Saluran Pemasaran Usaha Tempe Industri Rumah Tangga Di Kelurahan Guntung Paikat Kota Banjarbaru

Year: 2018

Type: article

Abstract: This research was conducted on Guntung Paikat village at Banjarbaru district, on 26 April until 26 Juni 2018. This study aims to determine the market channels and analyze the margins of tempeh. The Method used was.survey method and porposive samping technique Data obtained through interview technique to marketing actors (Farmer, wholesalers and retailers) and analyzed descriptively. Results of this stusy showed that the tempeh marketing channels on Guntung Paikat village consists of several types that are I, II and III. Marketing Margin for each Tempeh of marketing channels I, II and III, respectively are Rp.3000Rp.2000,-, and Rp.0 The Highest farmer’s share received by tempeh producers is on channel II (60%) and the lowest is on channel 1 (50%). The Average Farmer’s share is 55 %. Keywords : tempeh, marketing channels , marketing margin, farmer’s share, guntung paikat village

Source: AL ULUM JURNAL SAINS DAN TEKNOLOGI

DOI: 10.31602/ajst.v4i1.1558

Authors: Zulipah Mahdalena, Fadli Yannur

Institution: Universitas Achmad Yani

Language: Indonesian

Topic: Agriculture and Agroindustry Studies

Subfield: General Agricultural and Biological Sciences

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDGs: No poverty, Decent work and economic growth, Zero hunger

Open Access status: diamond

OpenAlex ID: W2932615409

FWCI: 0.591

Cites: 3

Cited by: 1

Related to: 10