Work

Proximity Marketing in Banking: Lessons from Retail and Entertainment Industries

Year: 2019

Type: article

Source: International Journal of Technology Marketing

DOI: 10.1504/ijtmkt.2019.10020943

Authors: Nataly Levesque, Harold Boeck, Anna Margulis

Institutions: Université Laval, Université du Québec à Montréal, Université du Québec en Outaouais

Language: English

Topic: RFID technology advancements

Subfield: Computer Networks and Communications

Field: Computer Science

Domain: Physical Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2942562005

FWCI:

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