Work

The Effect of Korean TV Program Familiarity on Purchase Intention of Korean Products in Vietnam

Year: 2019

Type: article

Source: Asia-pacific Journal of Multimedia services convergent with Art Humanities and Sociology

DOI: 10.35873/ajmahs.2019.9.4.055

Authors: Jin-Myong Lee, Hyo Jung Kim

Language: English

Topic: Asian Culture and Media Studies

Subfield: Cultural Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2943545470

FWCI:

Cites:

Cited by: 1

Related to: 10