Work

The Application Prospect of F2B2C E-commerce Model in Hubei Province

Year: 2019

Type: article

Abstract: The rapid development of e-commerce is also helping agricultural products e-commerce diversified developed. Through investigation and study visit, it is found that the development of e-commerce of agricultural products in Hubei province presents such problems as low integration degree of agriculture and Internet, insufficient network promotion degree, and lack of relevant experience of agricultural producers and operators which restrict the development of e-commerce of agricultural products in Hubei province. This paper puts forward the mode of “F2B2C” and analyzes its application prospect and countermeasures, so as to promote the development of e-commerce of agricultural products and help “agricultural products upward”.

Source: DEStech Transactions on Economics Business and Management

DOI: 10.12783/dtem/emba2019/29381

Authors: Liu-yue HE, Yi-ming YU, Dan LYU

Language: English

Topic: E-commerce and Technology Innovations

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: diamond

OpenAlex ID: W2945998699

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