Year: 2018
Type: article
Abstract: The way of conducting communication during the image crisis is a special type of challenge forthe company. Lack of preparation of the company for proper communication management may becrucial in averting and/or reducing the effects of crises. The paper presents the results of researchconducted among experts from the PR industry and representatives of the largest Polish enterprisesfrom the 500 List compiled by “Rzeczpospolita” daily newspaper. The vast majority of Polish enter-prises show an open-minded approach to crisis communication. Companies from oppressive indus-tries, where crises occur more often, are better prepared for crisis communication. The determinantsof effective communication in the situation of image threats are, according to the leaders of publicrelations agencies, anti-crisis preparation, presence of procedures, openness and honesty in commu-nication processes as well as quick response time.
Source: Social Communication
DOI: 10.2478/sc-2018-0033
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2946357217